Thursday, 26 March, 2015, New Delhi – Text100, the global integrated communications consultancy, today announced the launch of HyperText, its new brand in India. HyperText will be part of the Text100 India Group and will deliver client campaigns with an integrated and digital approach across multiple sectors. HyperText will be made up of Bite India’s former team and follows the finalisation of the merger between Text100 and Bite in the Asia-Pacific (APAC) region and in mainland Europe in January 2015.
Text100, the flagship NextFifteen brand in India will continue to deliver integrated, audience-centric campaigns for clients across technology, telecom, travel, healthcare, energy, automotive and consumer sectors. HyperText, the consultancy’s new brand in India will help expand Text100 India’s range of offerings to create a more comprehensive, local and integrated proposition.
“The successful merger between Text and Bite has increased our scale and accelerated our integrated communications capabilities regionally and in India,” said Anne Costello, Regional Director, Text100 Asia. “In India we’ve taken a different approach, due to the size and complexity of the Indian market and to best address client needs. Text100 is an incredibly successful brand in India and provides an array of integrated services across diverse sectors. Hypertext will have a smaller, more boutique agency feel and will focus on building upon its existing base of digitally led, influencer and communications campaigns.”
Sunayna Malik, Managing Director, Text100 India adds: “Clients in India are increasingly preferring to work with firms that bring well-rounded capability and diverse skill sets under one-roof. HyperText offers a rich services suite encompassing strategic & corporate communications, integrated marketing solutions, content marketing, influencer engagement and analytics. This enables us to offer our clients a composite communications proposition with the focus and attention that a boutique consultancy brings to the table.”
Pranav Kumar, former Managing Director, Bite India will become Managing Director for HyperText and will report into Sunayna Malik. The HyperText teams are located in New Delhi, Mumbai and Bangalore and have pan-India reach through a well-established partner network.
HyperText will build on its ‘Bite heritage’ in communications, content development and in managing cross-channel influencer communities to offer a suite of integrated communications services designed to help brands stay ahead of the curve, differentiate and build formidable reputations. Based on its work with some of the world’s leading corporations and disruptors over recent years, HyperText offers services backed by compelling insight, a strategic approach to campaign management and strong content capability.
“Over the past four-years since we started our journey as Bite in India, we have gone on to build a differentiated consultancy, expanded our capabilities and invested in varied skills, essential to execute a mix of digital, traditional and hybrid client briefs. As HyperText today, we look forward to continuing on that trajectory in our quest to become a truly integrated firm working with exciting brands and great people”, said Pranav Kumar, Managing Director, HyperText.
We are the I.D.E.A. agency. We help our clients understand what matters to their audiences and create integrated stories to participate in conversations that inspire action. Put simply we connect people with brands. As a global consultancy specialising in Integrated Communications, we use our I.D.E.A. consulting process to develop audience-focused campaigns that are insightful, creative, impactful and focus on digital environments as well as traditional media and influencers. We have a global staff of more than 500 and a direct presence in 30 cities worldwide. We work with many of the world’s elite brands and industry pioneers in technology, telecommunications, healthcare, travel and tourism, automotive and energy, all of whom engage Text100 to think differently and to be innovative in today’s fast moving communications world. Our client roster includes brands such as IBM, Skype, Cisco, MTV, Vodafone, KAYAK, PayPal, British Airways, Lenovo, and SanDisk. In 2014, we won PRWeek’s Product Brand Development Campaign of the Year and Business to Business Campaign of the Year for our work with British Airways. The year before, we were awarded Campaign of the Year and Corporate Branding Campaign of the Year for our work with Cisco and have also been recognized as the leading Digital Consultancy in APAC, the Best Midsize Agency to Work For in the US, and one of the UK’s Best Small Companies. For more information about Text100, please visit www.text100.com
We are a new breed of agency that helps build brands in today’s omni-channel world with integrated marketing and communications campaigns. HyperText teams based on the strength of their market expertise, media & influencer familiarity and digital marketing prowess, bring a proven track record of placing your message where it matters. We work with industry leading brands to run leading-edge communications campaigns informed by deep insights backed with seamless execution. For more on us, please visit www.hypertext.co.in
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